Violet Lim saw a business opportunity in the competitive world where the lives of busy professionals revolve around work and the boardroom. Further observation of her family, friends and colleagues who complained about having little time for love due to their busy schedules convinced Violet even more and led her to set up her own matchmaking company called Lunch Actually in 2004 with her then fiancé, now husband Mr Jamie Lee.
She has come a long way since then and her spot-on business acumen has paid off. Today, Lunch Actually is Asia’s biggest premier lunch dating company with offices in Singapore, Hong Kong, Kuala Lumpur, Penang and Jakarta with the largest lunch dating membership base. Together with Jamie, Violet also founded eSynchrony to fill the gap in the market for trusted online and offline dating service platforms.
LunchClick came about a few years later, in the recognition that the market was flooded with dating apps perfect for casual daters and men. Women who were looking for serious relationships, but also wanted the convenience of a mobile app didn’t have a product that catered to their needs. Enter LunchClick, the first female-centric app in Singapore designed to solve the problems that women face whilst using mobile apps, and to give them a better dating experience.
The first Asian to be certified by the Matchmaking Institute in New York City, Violet has gained tremendous insight into the dating and matchmaking industry and is the pioneer in her field. She has appeared in over 2500 media coverages in top magazines, television and radio, and featured in local and international media such as The Straits Times, ABC News 20|20, CNBC Asia, BBC, Bloomberg and Radio Australia. She was also featured in Singapore’s National Day video in 2005 as one of Singapore’s most aspiring people. Previously a columnist on the relationship Q&A in Cittabella Malaysia, New Man Malaysia and HerWorld.com, she now writes a monthly column for a Malaysian Chinese newspaper.
On top of her role as the CEO and spokesperson of Lunch Actually Group, Violet sits on the board of Matchmaking Institute and is the Executive Director and the Principal Trainer of Matchmaking Institute of South East Asia where she trains matchmakers and aspiring matchmakers from all around Asia, the Charter President of the Association of Dating Agencies and Matchmakers (Singapore) and also Past President at the Rotary Club of Suntec City. She is also currently serving as an executive committee member of Entrepreneurs’ Organization (EO) Singapore and is the President-Elect Nominee. For her involvement and contributions to the society at large through her profession and community commitments, Violet was the first EO Singapore member to be featured on the cover of Octane, EO’s award-winning magazine.
Violet has a Masters degree in Industrial Relations and Personal Management from the London School of Economics, United Kingdom and she read law at the University of Manchester from 1998 – 2001.
In 2010, Violet published a bestselling book titled “Lessons from 15,000 First Dates” where she shares dating secrets that she learnt after having witnessed 15,000 first dates arranged by her dating agency at that time for thousands of single men and women, and is currently working on her second book.
Today, through Lunch Actually, the company has arranged close to 30,000 dates across Asia!
Her personal dating blog www.violetlim.com attracts thousands of readers who want to learn about her views on dating and relationship. The blog, known as “Diary of a Modern-Day Matchmaker” has won The Most Insightful Blog at Singapore Blog Awards 2010, which reinforces her as the country’s most beloved dating guru.
Violet is happily married to her university sweetheart cum business partner Jamie, and they have two young children, Corum and Cara. Having been blessed with a fulfilling marriage and enriching family life, Violet’s life goal is to create 1,000,000 marriages through the works of Lunch Actually Group.